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Twimbit CX Stars program aims to inspire companies to cultivate exceptional Customer Experience. Welcome to Twimbit CX Stars Recognising Exceptional CX Subscribe to our CX newsletters here Email* Subscribe We believe that delivering exceptional CX requires a combination of four key pillars: Digital Experience Service Experience Brand Experience Employee Experience Reach for the CX Stars: Benchmark & Be Recognised 
 Taking inspiration from the Michelin Star Guide, which was created to encourage motorists to embark on new culinary adventures, Twimbit CX Stars program aims to inspire companies to cultivate exceptional CX How do we identify CX Stars? Benchmark companies across 4 pillars Rate the companies out of 5 stars (5 being Exceptional) Celebrate with best-in-class awards Be a CX Star Empowering purpose-driven businesses to thrive through exceptional CX Twimbit’s CX expertise covers a wide range of industries: Banking Our banking research covers: Financial performance Market trends Customer insights Technological innovations Sustainability practices in the banking industry. Telco Our telco research covers: Financial performance Market dynamics Customer experience Technological advancements Strategic partnerships Regulatory impacts in the telecommunications industry. Insurance Our insurance research covers: Market trends Customer behaviour Digital transformation Risk management Regulatory changes in the insurance sector. and more... Twimbit’s CX Insights
 Uncover Twimbit’s insights on CX technology adoption trends & opportunities, the CX landscape in different industries, and best CX practices Read More More

How to get started Welcome to the Twimbit CX Stars program, a special initiative designed to recognize and honor the top CX leaders in the industry. Inspired by the prestigious Michelin Star Guide, we use a 5-point star rating system to acknowledge the outstanding CX efforts of nominees. Here's an overview of the process: 01 Companies submit nominations online The process begins with a straightforward online submission. Register your details on our website, and we will guide you through the next steps. 02 twimbit conducts benchmark exercise After receiving nominations, twimbit carries out a comprehensive benchmark exercise. This involves an impartial, objective, and fact-based analysis that utilizes existing benchmarking research and secondary research on different aspects of CX. 03 Companies complete evaluation form and engage in analyst call Nominated companies will receive an email with instructions to fill out an evaluation form. Additionally, they will have the opportunity to schedule a call with a twimbit analyst. During this call, the analyst aims to clarify information, collect both quantitative and qualitative metrics, and perform an in-depth analysis and review of the company's CX practices. 04 Independent judging panel rates and reviews CX stars A panel of independent judges, including CX industry experts and practitioners, will assess the research findings, including the benchmark analysis and evaluation forms. They will provide their expert opinions on the CX practices and innovations of the nominated companies, ensuring a well-rounded evaluation from various perspectives. All companies will receive a 5-point star rating based on the research, benchmarks, and review of the judges. 05 twimbit recognizes best-in-class CX stars at the awards event The twimbit CX Stars banquet will take place in Bangkok, Thailand on October 11th, 2023. During this event, the outstanding CX stars will be announced live on stage for their exceptional performance in delivering outstanding customer experiences. The awards event serves as a platform to honor and showcase these remarkable companies and their dedication to CX excellence. Contact us For marketing and partnerships About Twimbit Visit our platform Anchor sponsor cxstars@twimbit.com Supporting sponsor

Panel of Judges A panel of independent judges, including CX industry experts and practitioners, will assess the research findings, including the benchmark analysis and evaluation forms. They will provide their expert opinions on the CX practices and innovations of the nominated companies, ensuring a well-rounded evaluation from various perspectives. Vice President of Marketing APJ, Genesys Erwann Thomassain Industry Professional and CX leader Rinoo Rajesh Head of Creative Experience - ASEAN, Publicis Sapient Onmanee Dilokvanichkul Vice President, NTT Global Pranay Anand Managing Director, CPS APAC Siva Subramaniam Director Customer Experience, Expereo Amory Somers Vine Country Director, TDCX Vigneswaran Sivalingam CEO, Matryzel Consulting Bobby Varanasi CEO, Teleperformance Dave Rizzo Chief Innovation Officer, Customer Experience Innovation Institute Simon Kriss Contact us For marketing and partnerships About Twimbit Visit our platform Anchor sponsor cxstars@twimbit.com Supporting sponsor

CX Star Ratings 2023 Explore companies recognised as CX Stars in the 2023 edition Filter by CX Mastery Level Select CX Mastery Level CX Star Rating equals Select CX Star Rating Filter by Industry Vertical Select Industry Vertical 8 Page 1 Singapore Airlines Travel & Hospitality CX Star Level Exceptional CX Singapore CX Star Rating 4.5 Air Asia Travel & Hospitality CX Star Level Proficient CX Malaysia CX Star Rating 3.96 Tenaga Nasional Berhad (TNB) Others CX Star Level Proficient CX Malaysia CX Star Rating 3.74 DBS Bank Banking CX Star Level Advanced CX Singapore CX Star Rating 4.22 OCBC Bank Banking CX Star Level Proficient CX Singapore CX Star Rating 3.84 UOB Banking CX Star Level Advanced CX Singapore CX Star Rating 4.02 Maybank Banking CX Star Level Proficient CX Malaysia CX Star Rating 3.88 RHB Banking CX Star Level Proficient CX Malaysia CX Star Rating 3.6 CIMB Banking CX Star Level Proficient CX Malaysia CX Star Rating 3.73 Public Bank Banking CX Star Level Proficient CX Malaysia CX Star Rating 3.9 Hong Leong Bank Banking CX Star Level Advanced CX Malaysia CX Star Rating 4.07 AmBank Banking CX Star Level Proficient CX Malaysia CX Star Rating 3.48 8 Page 1

Twimbit innovates to deliver exceptional experiences Insights that inform you Membership Vault Assembly Advisory Analytics By adhering to ideal processes and best practices, including conducting thorough cybersecurity evaluations prior to production. it’s personalised, simple and pointed Twimbit Membership forecasts, technology trends, competitive benchmarks and best practice toolkits it’s personalised, simple and pointed Twimbit Membership it’s personalised, simple and pointed Twimbit Membership forecasts, technology. What makes us unique We strive to bring joy in how you consume research We integrate our platform, community, and creativity to do things differently We thrive on long term relationships with a skin-in-the-game commitment Our customers More Customers speak Assembly is a leaders club where big questions are answered, connections are lasting, and meaningful impact is created through collaboration. “By adhering to ideal processes and best practices, including conducting thorough cybersecurity evaluations prior to production, we can effectively mitigate the risk of cyber threats. It is essential to prioritize these measures when developing new applications or systems to ensure the safety and security of our digital landscape.” Mohd Hafidz Aziz Cyber security analyst, PLUS Malaysia “By adhering to ideal processes and best practices, including conducting thorough cybersecurity evaluations prior to production, we can effectively mitigate the risk of cyber threats. It is essential to prioritize these measures when developing new applications or systems to ensure the safety and security of our digital landscape.” Mohd Hafidz Aziz Cyber security analyst, PLUS Malaysia “By adhering to ideal processes and best practices, including conducting thorough cybersecurity evaluations prior to production, we can effectively mitigate the risk of cyber threats. It is essential to prioritize these measures when developing new applications or systems to ensure the safety and security of our digital landscape.” Mohd Hafidz Aziz Cyber security analyst, PLUS Malaysia

CX Stars 2023 Explore companies recognised as CX Stars in the 2023 edition Filter by CX Mastery Level Select CX Mastery Level Filter by Industry Vertical Select Industry Vertical Filter by Country/Region Select Country/Region Search Number of winners found: 89 Advanced CX - 4 Stars AIA Malaysia Insurance CX Star Rating Advanced CX CX Star Rating 4.03 Proficient CX - 3 Stars Affin Bank Banking CX Star Rating Proficient CX CX Star Rating 3.55 Advanced CX - 4 Stars Axis Bank Banking CX Star Rating Advanced CX CX Star Rating 4.07 Advanced CX - 4 Stars BRI Banking CX Star Rating Advanced CX CX Star Rating 4.05 Proficient CX - 3 Stars Bangkok Bank Banking CX Star Rating Proficient CX CX Star Rating 3.35 Proficient CX - 3 Stars Bank Mandiri Banking CX Star Rating Proficient CX CX Star Rating 3.81 Proficient CX - 3 Stars Bharti Airtel Telco CX Star Rating Proficient CX CX Star Rating 3.91 Proficient CX - 3 Stars CNH Industrial Others CX Star Rating Proficient CX CX Star Rating 3.17 Proficient CX - 3 Stars Celcom Digi Telco CX Star Rating Proficient CX CX Star Rating 3.91 Advanced CX - 4 Stars DBS Bank Banking CX Star Rating Advanced CX CX Star Rating 4.22 Exceptional CX - 5 Stars Financial services Financial services CX Star Rating Exceptional CX CX Star Rating 4.51 Advanced CX - 4 Stars Generali Insurance CX Star Rating Advanced CX CX Star Rating 4.07 Proficient CX - 3 Stars Great Eastern Insurance CX Star Rating Proficient CX CX Star Rating 3.76 Advanced CX - 4 Stars ICICI Banking CX Star Rating Advanced CX CX Star Rating 4.09 Proficient CX - 3 Stars Jolibee Others CX Star Rating Proficient CX CX Star Rating 3.91 Advanced CX - 4 Stars Kasikornline Banking CX Star Rating Advanced CX CX Star Rating 4.09 Advanced CX - 4 Stars AIS Telco CX Star Rating Advanced CX CX Star Rating 4.01 Proficient CX - 3 Stars Air Asia Travel & Hospitality CX Star Rating Proficient CX CX Star Rating 3.96 Proficient CX - 3 Stars BNI Banking CX Star Rating Proficient CX CX Star Rating 3.97 Exceptional CX - 5 Stars Bajaj Allianz Insurance CX Star Rating Exceptional CX CX Star Rating 4.51 Proficient CX - 3 Stars Bank Danamon Banking CX Star Rating Proficient CX CX Star Rating 3.75 Proficient CX - 3 Stars Bank Rakyat Banking CX Star Rating Proficient CX CX Star Rating 3.62 Advanced CX - 4 Stars Blibli E-commerce CX Star Rating Advanced CX CX Star Rating 4.29 Exceptional CX - 5 Stars CPF Others CX Star Rating Exceptional CX CX Star Rating 4.51 Advanced CX - 4 Stars Changi Airport Airlines CX Star Rating Advanced CX CX Star Rating 4.47 Advanced CX - 4 Stars DHL Express (M) Sdn Bhd Logistics CX Star Rating Advanced CX CX Star Rating 4.18 Proficient CX - 3 Stars GXS Neo/Digital Banks CX Star Rating Proficient CX CX Star Rating 3.35 Proficient CX - 3 Stars GoJek Digital/eCommerce CX Star Rating Proficient CX CX Star Rating 3.99 Advanced CX - 4 Stars HDFC Banking CX Star Rating Advanced CX CX Star Rating 4.19 Advanced CX - 4 Stars ICICI Lombard Insurance CX Star Rating Advanced CX CX Star Rating 4.1 Proficient CX - 3 Stars Junio Neo/Digital Banks CX Star Rating Proficient CX CX Star Rating 3.14 Advanced CX - 4 Stars Krungsri bank Banking CX Star Rating Advanced CX CX Star Rating 4.18 Proficient CX - 3 Stars Aeon credit card Financial services CX Star Rating Proficient CX CX Star Rating 3.41 Proficient CX - 3 Stars AmBank Banking CX Star Rating Proficient CX CX Star Rating 3.48 Proficient CX - 3 Stars BPI Banking CX Star Rating Proficient CX CX Star Rating 3.81 Advanced CX - 4 Stars Bangkok Airways Travel & Hospitality CX Star Rating Advanced CX CX Star Rating 4.03 Proficient CX - 3 Stars Bank Islam Banking CX Star Rating Proficient CX CX Star Rating 3.89 Proficient CX - 3 Stars Bank of Baroda Banking CX Star Rating Proficient CX CX Star Rating 3.87 Proficient CX - 3 Stars CIMB Banking CX Star Rating Proficient CX CX Star Rating 3.73 Proficient CX - 3 Stars Canara Bank Banking CX Star Rating Proficient CX CX Star Rating 3.97 Proficient CX - 3 Stars Circles.Life Telco CX Star Rating Proficient CX CX Star Rating 3.71 Proficient CX - 3 Stars Etiqa Insurance CX Star Rating Proficient CX CX Star Rating 3.33 Advanced CX - 4 Stars Garuda Indonesia Travel & Hospitality CX Star Rating Advanced CX CX Star Rating 4.04 Advanced CX - 4 Stars Grab Digital/eCommerce CX Star Rating Advanced CX CX Star Rating 4.27 Advanced CX - 4 Stars Hong Leong Bank Banking CX Star Rating Advanced CX CX Star Rating 4.07 Advanced CX - 4 Stars Indigo Travel & Hospitality CX Star Rating Advanced CX CX Star Rating 4.2 Advanced CX - 4 Stars Jupiter Neo/Digital Banks CX Star Rating Advanced CX CX Star Rating 4.01 Load more Contact us For marketing and partnerships About Twimbit Visit our platform Anchor sponsor cxstars@twimbit.com Supporting sponsor